The secrets of the rise of the middle tea
What kind of tea is medium term tea? The
market have different saying, the most popular saying is that storage period
about 10 years and have some more aged more aroma drinking tea value. For ten
years, we don't have opinion, but floating range will according to everyone
ideas, this caused a certain degree of confusion in the market. But it is very
difficult to unify the "around", because the same tea its conversion
speed is not the same in different regions. We have to consider transformation
differences, but we have to be clear that the medium term tea is actually a
market concept, rather than a scientific concept, therefore, we define the
medium term tea is more from the market need to start.
Why there will be such a concept of mid term
tea? In fact, about ten years of storage of tea, It was need to do circulation.
Before in 2003 year, the yield of Pu er tea is very little, Hongkong people
hold Pu er tea market, Yunnan factory production of Pu er tea is rarely sold in
the mainland, It's all sale in Hongkong. At that time in Hongkong, the market
situation is that new tea is very cheap, people can earn little money after put
a three or four year, so most of new tea was put in storage, they will open
warehouse and a large number of sales after three to four years. After the puer
tea rise up, under the sudden release of the huge demand, product is in short
supply relative to the demand, so from the beginning of 2003, Pu'er Tea
"storage for several years to sell" mode is broken, become directly
selling a lot of new tea. And a strange phenomenon has been formed, production
was very low before 2003 years, then the output is dramatically enlarged, so
before 2003, the tea is very rare, formed the old tea market. After 2003 year, more
and more new tea was produced, at 2007 year,
the first time in the face of a serious problem of excess capacity. these
was no consumed tea, has become a lot of inventory, hidden in the hands of the
manufacturers in Yunnan and Dongguan, this is
the historical origin of the rise of the concept of Guangdong
medium term tea and Yunnan
medium term tea.
About medium term tea, there are a few points
need to talk about:
1. Between 2003 year to 2007 year, it is a very special
time period, as time goes on, they was placed in the category of old tea, except
for long periods of storage, its biggest selling point is scarcity.
Tea produced after 2008, manufacturers pay more attention
to quality, many are high quality old tree tea, but its current troubles in the
B goods and high price. and it is raw puer tea that storage period is not
enough, cold-natured, not suitable for a large number of daily drink, in the daily
drinking consumption of puer tea. this gives the medium term tea on the stage
to create an excellent condition.
2. Pu er tea is a constantly swinging the agricultural
products between in the investment
collection and product consumption, from 2014, Pu er tea from the investment
era again to the daily consumption of drinking, this cause that a new raw tea
is difficult to sell a great quantity, In the market, form ripe tea, orange tea
and medium term tea good sell pattern. We can't afford to drink the old tea, also
lack ability of discern the true or false, new out of the old tea is really
delicious, but cold-natured, drink too much of the body can not stand, coupled
with the professional knowledge of the mountain tea rhyme is still in the
primary stage of universal, take old trees to consumers, most do not understand,
and price is very high so that it is difficult to buy. Medium term tea have
very high value of drinking, often drink the body can accept. consumers are
easy to accept its taste, price benefits, it acts as main force of provisions tea and tea tasting.
3. The emergence of a large number of medium term tea, it
is shown in the future that the number of old tea scarce, the phenomenon of
high prices will be corrected, because these medium-term tea can be sell after
five to ten years as the old tea. Medium term tea hot sell also show that Pu er
tea sales model to return before 2003, that is a small amount of selling new tea,
a large number of tea put three or four years to put on the market, and manufacturers
will strictly control the quality of storage, and the establishment of the
storage and distribution system, let dealers, customers benefit from that.
The quality advantage of "Yunnan medium term tea"
First, medium term tea is from 2003 year to 2007 year tea,
this is the first large-scale build Pu'er tea warehouse era, at that time there
is no concept of storage brands, professional operation degree is not enough, many
people pursue the quantity of storage, and ignore control the quality, this
caused a lot of tea storage, quality is uneven.
Secondly, Guangdong medium
term tea and Yunnan medium term tea are different
storage, different warehouse geographical positions, different degree of
specialization, the quality of medium term tea in Yunnan
is much higher than that in the Guangdong .
Warehousing is a very serious technology work, first of
all, storage of tea have tea storage display value and appreciation of space, second,
there must be the right professional knowledge of the warehouse, especially in
Guangdong such a high temperature and high humidity must do technical
processing, otherwise, the tea is very easy go bad. Guangdong storage tea is
seller storage tea before 2008, many are new entrants, on the other hand is to
follow suit to come in to make fast money, this caused 2003 to 2007 to pull the
Dongguan storage of tea lack of quality assurance, Dongguan really form a
systematic professional storage, build a storage brand, it's already a thing
after 2008 year. the era of quality big upgrade and medium term tea don't have
too great relationship.
Yunnan medium term tea is tea factory storage tea, most
stored in the Lincang, Menghai, Pu er and Kunming of temperature and humidity
of the safety, in the choice of tea storage, warehousing control and other
aspects of doing more rigorous, one of the first to take the professional road,
unlike in Dongguan until 2008, begin the professional operation of storage.