2016年10月31日星期一

The quality advantage of "Yunnan medium term tea"

The secrets of the rise of the middle tea
What kind of tea is medium term tea? The market have different saying, the most popular saying is that storage period about 10 years and have some more aged more aroma drinking tea value. For ten years, we don't have opinion, but floating range will according to everyone ideas, this caused a certain degree of confusion in the market. But it is very difficult to unify the "around", because the same tea its conversion speed is not the same in different regions. We have to consider transformation differences, but we have to be clear that the medium term tea is actually a market concept, rather than a scientific concept, therefore, we define the medium term tea is more from the market need to start.
Why there will be such a concept of mid term tea? In fact, about ten years of storage of tea, It was need to do circulation. Before in 2003 year, the yield of Pu er tea is very little, Hongkong people hold Pu er tea market, Yunnan factory production of Pu er tea is rarely sold in the mainland, It's all sale in Hongkong. At that time in Hongkong, the market situation is that new tea is very cheap, people can earn little money after put a three or four year, so most of new tea was put in storage, they will open warehouse and a large number of sales after three to four years. After the puer tea rise up, under the sudden release of the huge demand, product is in short supply relative to the demand, so from the beginning of 2003, Pu'er Tea "storage for several years to sell" mode is broken, become directly selling a lot of new tea. And a strange phenomenon has been formed, production was very low before 2003 years, then the output is dramatically enlarged, so before 2003, the tea is very rare, formed the old tea market. After 2003 year, more and more new tea was produced, at 2007 year,  the first time in the face of a serious problem of excess capacity. these was no consumed tea, has become a lot of inventory, hidden in the hands of the manufacturers in Yunnan and Dongguan, this is the historical origin of the rise of the concept of Guangdong medium term tea and Yunnan medium term tea.
About medium term tea, there are a few points need to talk about:
1. Between 2003 year to 2007 year, it is a very special time period, as time goes on, they was placed in the category of old tea, except for long periods of storage, its biggest selling point is scarcity.
Tea produced after 2008, manufacturers pay more attention to quality, many are high quality old tree tea, but its current troubles in the B goods and high price. and it is raw puer tea that storage period is not enough, cold-natured, not suitable for a large number of daily drink, in the daily drinking consumption of puer tea. this gives the medium term tea on the stage to create an excellent condition.
2. Pu er tea is a constantly swinging the agricultural products between  in the investment collection and product consumption, from 2014, Pu er tea from the investment era again to the daily consumption of drinking, this cause that a new raw tea is difficult to sell a great quantity, In the market, form ripe tea, orange tea and medium term tea good sell pattern. We can't afford to drink the old tea, also lack ability of discern the true or false, new out of the old tea is really delicious, but cold-natured, drink too much of the body can not stand, coupled with the professional knowledge of the mountain tea rhyme is still in the primary stage of universal, take old trees to consumers, most do not understand, and price is very high so that it is difficult to buy. Medium term tea have very high value of drinking, often drink the body can accept. consumers are easy to accept its taste, price benefits, it acts as main force of  provisions tea and tea tasting.
3. The emergence of a large number of medium term tea, it is shown in the future that the number of old tea scarce, the phenomenon of high prices will be corrected, because these medium-term tea can be sell after five to ten years as the old tea. Medium term tea hot sell also show that Pu er tea sales model to return before 2003, that is a small amount of selling new tea, a large number of tea put three or four years to put on the market, and manufacturers will strictly control the quality of storage, and the establishment of the storage and distribution system, let dealers, customers benefit from that.
The quality advantage of "Yunnan medium term tea"
Guangdong medium term tea to win due to its the quantity, Yunnan medium term tea to win due to its the quality, there are three points:
First, medium term tea is from 2003 year to 2007 year tea, this is the first large-scale build Pu'er tea warehouse era, at that time there is no concept of storage brands, professional operation degree is not enough, many people pursue the quantity of storage, and ignore control the quality, this caused a lot of tea storage, quality is uneven.
Secondly, Guangdong medium term tea and Yunnan medium term tea are different storage, different warehouse geographical positions, different degree of specialization, the quality of medium term tea in Yunnan is much higher than that in the Guangdong.
Warehousing is a very serious technology work, first of all, storage of tea have tea storage display value and appreciation of space, second, there must be the right professional knowledge of the warehouse, especially in Guangdong such a high temperature and high humidity must do technical processing, otherwise, the tea is very easy go bad. Guangdong storage tea is seller storage tea before 2008, many are new entrants, on the other hand is to follow suit to come in to make fast money, this caused 2003 to 2007 to pull the Dongguan storage of tea lack of quality assurance, Dongguan really form a systematic professional storage, build a storage brand, it's already a thing after 2008 year. the era of quality big upgrade and medium term tea don't have too great relationship.
Yunnan medium term tea is tea factory storage tea, most stored in the Lincang, Menghai, Pu er and Kunming of temperature and humidity of the safety, in the choice of tea storage, warehousing control and other aspects of doing more rigorous, one of the first to take the professional road, unlike in Dongguan until 2008, begin the professional operation of storage.