Due to the economic environment and tea industry adjustment and transformation influence, at present many merchants for the tea market no have confidence, feel confused and pessimistic, and some even have to change industry.
Every economic adjustment, Number of some merchant will fall down, and Number of some merchant will up, which is the inevitable economic development. Lack of confidence in the market, confusion and pessimism, there are several reasons:
One, can not see the direction, there is no goal: do not see the tea industry (Pu er tea) in the future direction, can not see hope, no hope no effort; no goal, just like a fly without a head, at a loss.
Second, there is no specific and feasible plan, don't know how to change the unfavorable situation: don't believe in yourself, and the advantages and disadvantages of their own is not clear; be willing to change, get used to all the original; do not believe that the market, public money consumption, circulation hype is broken, I feel the market is destroyed, forget that not have any industry can have been on public consumption, circulation speculation continued; do not believe that the consumer side up.
Three, there is no effective implementation of the force, think more action less.
Four, do not insist: give up halfway.
In the face of the current situation, what should we do?
First, to see the direction, clear goals:
One, to see the direction: whether there is no future in the tea industry? the future prospects of Pu er tea in all categories (opportunities) whether is large?...... If these problems are not clear, we can not insist on. This can be very sure that, from the point of view of the medium and long term trends, tea industry still a sunrise industry, Relatively speaking Pu'er tea is growth potential maximum in all single tea industry.
Two. A clear goal: when we see the direction, we must clear objectives, referred to here include: short-term goals (such as in recent years), target in the medium term (within three to five years) and long-term goals (five years), as the proverb goes, no goal of gossamer, a goal is a direction, the forward momentum.
Three, How to set a goal: follow the principle "take the on the take almost one", namely goal setting must be challenging, not easily reached, and not illusory grandiose, but through their own efforts is entirely possible to reach.
No finish, Please continued pay attention.