2016年7月14日星期四

Neglected market demand: the needs of patrons


      Almost all of the tea enterprises in the production and processing products have ignored such a thing: that is the market demand. Each tea enterprises all take it for granted that their products are unique, after the listing, if the market performance is not good, it must be patrons do not understand tea, conditions of tea enterprises usually spend a lot of manpower and material resources to do some publicity campaign around like the taste of the tea, After activities tea no longer cares.
      For this phenomenon, it is called the inertia of consumers, it is also known as the product of the difficult landing. In short is a word, tea do come out, the propaganda cost a lot of effort, the result of tea did not sell out. Then into inventory, called "good tea Buchoumai, put more valuable." Such a product, there is a two model can accept, there are many more than I am afraid that the large number of tea enterprises do not have to eat. Want to have a good day, or the goal of the tea sold out on this matter.
      Selling tea that is simple and simple, say complex and complex. Mainly is the concept of change, the production of tea, tea drinkers consume what tea "into" what kind of tea for the tea drinkers, I produce what kind of tea. "
      Tea enterprises to do the product first to understand the consumer, to understand the consumer market demand. If a brand has 1 million iron powder, as the leader of the enterprise at least to understand that the number of people who are 1 people who are too light, and how many people are more emphasis on taste.
      For the light taste of the people, love is the love of tea tea aroma or soft degree, and so on. When there is such a demand, the tea prices in accordance with the habits of consumers have planned for the production of products, this is not to say that simple to meet, but to enhance the expectations of consumers.
      As a part of consumers like fluid back to Gan domineering, the tea enterprises can according to these consumer preferences and the corresponding product, in the fluid back to the domineering GaN based on doing a product upgrade. When new products come out, let this part of the consumer to see the quality of new products, in this case, as long as the price is reasonable. I can't think of a reason not selling products.

      Ignore market demand is the current common tea enterprises, if there are tea enterprises can be a good solution to this problem, even if the market is cold, the tea enterprises will still have a spring.